I’ve interviewed the founders of Unstoppable Domains on two separate occasions, but the most recent was in 2020. A lot has happened in the past five years. On today’s show, Unstoppable Domains founder and CEO Matthew Gould sits down to talk about what the company is doing to marry blockchain with domain names.
It’s a refreshing conversation. Matthew explains that some of the company’s past efforts haven’t taken off as hoped. The company has pivoted to become an ICANN-accredited registrar and is layering blockchain-enabled tech on top of existing domains. One interesting takeaway: consumers don’t want to know they’re using blockchain when they’re using blockchain.