Michael Saylor

Michael Saylor is making headlines for his big Bitcoin buys.
But did you know he’s also one of the world’s first domain investors?

Bitcoins & Domain Names as Foundation & Framework for the Future: https://domainsherpa.com/saylor/

Here are the 6 things Saylor knew first about investing in domain names:

Rule 1 - Don't misspell your name

"let's say ... 12 trillion hours were spent figuring out how to spell the name properly.....what you're doing is you're fighting against 12 trillion hours of indoctrination"

Rule 2 - Use English words

“If you stack up all the languages, 70 to 80 percent of the economic density in the world is in English”

Rule 3 - Domains are the bedrock you build your business on

“What you want is a rock solid foundation and a deed forever to that and no one's going to take that away”

Rule 4 - Exact-match .com Domains are Free Advertising Forever

“a matter of 12 months i've blown through 20 million dollars buying facebook and google ads and got Nothing.”

Rule 5 - Good domains cost money

“Every one of these guys with a bad domain and a bad brand, it's because they're cheap…If you have to spend money …on marketing it's probably because your domain was weak”

Rule 6 - You have 1 second to get and keep attention

“I'm going to build a business I'm going to put it on a domain and If someone hears the name of my business for one second They're going to be able to find it for the rest of their life.”

Watch the whole interview: https://www.youtube.com/watch?v=izpxH4XNmk8