Freename in the 'The Trademark Reporter'

Another relevant mechanism to protect trademark owners
might be to create a global public registry of BDNs. Similar to the
pre-GDPR WHOIS, such a registry could include information on the
ownership of BDNs and relevant restrictions and/or limitations on
their use. To some extent, Freename.io, a Web 3.0 registrar, is
already working on this initiative, and has created a so-called Web3
WHOIS.306 As claimed by Freename.io, “Web3 WHOIS is the twin
of WHOIS in Web 2.0, the tool used to look up information about
domain and IP owners and check dozens of other statistics: users
can get all the data about a domain and everything associated with
that domain at any time with a single search.”307 The development
of such a registry is a constructive initiative, but this registry must
be scalable and reliable and incorporate data from all of the relevant
BDN providers.