Here are two articles from one of the most famous domain bloggers, who is very skeptical about Freename's plans:
https://domainnamewire.com/2023/01/10/a ... rademarks/
https://domainnamewire.com/2023/03/30/h ... rk-swoosh/
However, he misjudged the situation. Freename has actually been successful with its initiative several times:
85777411nx67377/trademark-your-web3-identity-f29/freename-trademarks-at-wipo-t23.html
If a TLD owner has sucessfully applied for a top-level domain trademark, it would be always easy for him to defend his TLD against other parties in legal disputes.