Toshiba switches its communication to .toshiba domains
Thu 13. Mar 2025, 11:30
The Japanese technology group Toshiba Corporation is committed to its brand extension. In a press release dated March 4, 2025, the company announced that it will standardize the domain in all email addresses to @mail.toshiba from April 2025. The change is part of a comprehensive transition in which Toshiba will concentrate its entire online presence under the .toshiba top level domain. The transition will start with the Toshiba Corporation, which currently still predominantly uses e-mail addresses with the domain @toshiba.co.jp, and will be extended from there to Group companies worldwide. The e-mail addresses are only accessible to the Toshiba Group and should therefore be highly secure. Overall, Toshiba expects the changeover to result in Group-wide brand consistency and more secure communication with customers and stakeholders. During a transition phase, correspondence with .jp addresses will be forwarded to the .toshiba domains for the time being, but this will only apply to a limited extent: “after some time old addresses will no longer be recognized or usable”, according to the Group. This is unlikely to have any effect on the number of .toshiba domains; only five are currently registered.